Sungrow

One of China's leading solar energy companies approached us with a challenging brief - create a 108 square metre stand incorporating  extensive custom joinery, four metre high walls, complex signage and a cafe. The only catch, we had less than four weeks for design, venue approval, fabrication and installation!

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To amplify the experience, our designers took a 'Phygital' approach. Each physical item was teamed with an interactive digital element. A mix of capacitive touch screens and IPads near each product launched interactive applications, bringing an otherwise static (forgettable) experience to life. The 'theatre' with 6m x 3m LED screen wall and casual seating facilitated presentations from industry leaders which tied all of the experiences to Sungrow's brand vision and product suite.

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The interactivity proved to be a winner, leading to a 40% longer average time on the stand per visitor than previous events. This deeper customer interaction ensured Sungrow achieved a ROI faster than projected and also provided a launchpad to expand their Australian operations.