Solar Edge

 Brand launch

Our client is the world's leading producer of solar energy inverters for both residential and commercial applications. For their local brand launch and first Australian event, our team was asked to take the design from US/European exhibitions and recreate it in a space one quarter the size. Importantly, we still needed to display the same product range and marketing messages.

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This type of brief can be the hardest to deliver. Including everything the client needs in a limited space while still maintaining an open and inviting stand which customers feel comfortable in, is a tough challenge. We created long, flowing walls throughout the stand  to display most of the product in vertical blocks instead of the numerous, individual counters of the original design, which require significantly more floor space. We also added TV and touch screens throughout the stand loaded with rich content and interactive applications, bringing to life the cutting edge solar technology on display.

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We were able to assist Solar Edge through every step of the process and achieve a very successful launch of their brand in Australia. The client amassed a significant number of very valuable leads and relationships which would have otherwise taken many months to achieve.