Precor

A worldwide leader in fitness equipment and a member of the Peleton group, over 10 years we have created brand experiences for Precor from Sydney to Perth and everywhere in between. This event coincided with Precor's worldwide rebranding, giving our team a chance to completely refresh the design and experience.

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We recruited a small team of fitness instructors to run group exercise sessions on the stand, each designed to show the many unique features of Precor's equipment in a live setting. The machines were all networked as they would be in a gym (requiring hundreds of metres of concealed cabling to a hub in the store room) so customers were also able to experience the high tech, interactive features of each product.

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To extend the reach of this experience beyond the exhibition hall, our team installed two GoPro cameras which live streamed all of the fun through Precor's social media channels. Adding thousands of online interactions to the several thousand live event participants.

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The high energy activity created a real buzz around the stand, attracting crowds of participants and onlookers. The Precor team reported a significantly greater number of new customer leads than expected and numerous sales sales flowing on post event.