Ark Health and Care Dent

Brand focussed experience

After being disappointed by the  'boring and forgettable' stands designed for them in the past, this client asked us to create a stand out  concept to celebrate their 10th anniversary in the dental care industry. 

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We created an experience which guaranteed this middle sized but fast growing company stood out amongst the biggest players in their industry. Our designers focussed on flowing, natural shapes and the client's strong brand colours for a visual spectacular. Clever use of light weight aluminium allowed for a huge archway with no centre support to obstruct the flow inside the stand. Since the client's product is quite small, we also went BIG on both lighting and screens.

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Our client had their biggest growth in new accounts from a single trade event and reported a major increase in brand awareness. Elements of this stand have been reused in numerous trade show layouts, customer training days and product showcases since this first event.