Euroquip

A baker's delight

After six years working together, our client agreed to tear up the usual playbook and deliver a radically different  look and on-stand experience.

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Our designers created an upmarket look in keeping with the very high end, Italian catering equipment on display. For a truly memorable experience, we turned the stand into a little piece of Italy with working pizza oven, bakery oven and gelato machines churning out delectable treats for visitors to sample. We even flew in a respected, Italian baker to run pizza making and baking classes throughout the event.

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With the unmistakable aroma of fresh bread in the air and gelato flowing, the stand was a hit. The enhanced experience lead to an average 30% longer time on-stand by customers as well as significantly better brand recall post event. Our client was able to achieve a ROI 20% faster than they had in any previous exhibition.